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近年来,我国的农产品市场有了长足的发展,许多农民专业合作社生产的农产品已经走上了国内外市场。但从市场营销的角度看,一些专业社在进行农产品营销的过程中,运作程序还不够规范和科学,营销观念还比较陈旧,与市场实际还有一定差距。当务之急,专业社需要与时俱进,推动农产品市场营销的创新,即从传统观念转到以市场需求为中心的现代市场营销观念上来,变“生产什么,消费什么”为“市场需要什么,我才生产什么”、“市场上需要什么档次的产品,我才生产销售什么档次产品”的生产思路,从而真正实现种得好、卖得俏、销得广、农民收入多的目的。
In recent years, the market for agricultural products in our country has made great strides, and the agricultural products produced by many farmer specialized cooperatives have embarked on the markets both at home and abroad. However, from a marketing point of view, some professional agencies in the process of marketing agricultural products, operating procedures are not standardized and scientific, marketing concepts are still relatively old, there are still some gaps with the actual market. The immediate priority, professional clubs need to keep pace with the times, and promote innovation in agricultural marketing, that is, from the traditional concept of market demand as the center of the modern marketing concept, change “what to produce, what to consume ” as “market needs What, I did not produce what ”, “ What grade on the market needs the product, what grade of production and sales of my product ”production ideas, so as to really get kind, sell well, sell well, farmer income and more the goal of.