享有50余年盛名的老铺大学鞋店,可谓南人北客无不知晓。偌大羊城,凡需美化足下的莫不指“大学”。开放以来,过去经营鞋类的集体、个体商店和摊档,纷纷复出,对手林立,市场竞争激烈。然而,“大学”在全市同行中销量和利润,一直处于领先的地位。奥妙何在?笔者走访了“大学”。得出的答案是他们充分利用了现有的条件,挖潜 The old university shoe store with more than 50 years of famous reputation can be described as Nanren North Guest. The big city of Yancheng, where all the need for beautification is not referring to “university.” Since the opening up, the collectives, individual stores and stalls that used to manage shoes have returned in succession, and their rivals have become more and more fierce. However, “university” has always been in the leading position in sales and profits among its counterparts in the city. Where is the magic? The author visited the “university.” The answer is that they make full use of existing conditions and tap potential