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经过五年的努力,《新闻策划》这本书总算出版了。新闻策划并不是一个什么全新的概念,只是这些年来,随着市场经济和信息产业的发展,随着受众需要的增强和新闻媒体改革的深化,日益受到人们特别是新闻从业人员的重视罢了。我是从1995年开始关注新闻策划这一课题的。五年来,陆续在中国记者、新闻战线、新闻出版报、中国新闻学院学报等十多家新闻研究的刊物上发表了几十篇有关新闻策划的文章,受到新闻界同行的肯定,有的被收入中国新闻年鉴,有的还获得了奖励。我在拙著《应用新闻论》后记中曾说过这样的话:“干新闻这一行自觉很光荣,
After five years of hard work, the book ”News Planning“ was finally published. News planning is not a new concept. Only in recent years, with the development of market economy and information industry, as the needs of the audience and the reform of the news media deepen, more and more people, especially journalists, pay more attention to it. I started from 1995, concerned about the topic of news planning. Over the past five years, I published dozens of articles on news planning in more than a dozen journalism publications such as Chinese journalists, news front, press and publication, and Journal of China Institute of Journalism. They were affirmed by peers in the press and some were rewarded China News Yearbook, some also received rewards. In my clumsy ”Applied News Theory“ postscript, I said something like this: ”