企业在市场上的营销竞争 ,归根到底是持久争取用户的竞争 ,用户的依赖与否关系到企业的兴衰存亡。因此 ,企业的用户服务部门责任重大 ,其重要职能必须充分发挥。现在 ,一般的国企设立的用户服务部门在企业内部是一个低层次的部门 ,它的重要职能受到了极大的限制 ,其表现如下 :1 The marketing competition of enterprises in the market is, in the final analysis, the competition for users for a long time. The dependence of users on the market is related to the rise and fall of the company. Therefore, the company’s customer service department has a heavy responsibility and its important functions must be fully utilized. Now, the customer service department set up by a general state-owned enterprise is a low-level department within the company. Its important functions have been greatly limited. Its performance is as follows: 1