作为一名专业的播音主持人,亲和力是播音主持人提升自身主持魅力的必不可少的元素之一,也是赢得人民观众喜爱的原因之一。而本篇文章笔者将会探讨一下播音主持人亲和力的价值研究,亲和力的重要性以及如何培养主持人的亲和力,彰显主持人立身的人格魅力,进而促进信息传播质量的提高,确保节目的收听率和影响率。 As a professional radio host, affinity is one of the indispensable elements for the broadcast host to enhance his or her charisma and is also one of the reasons for winning the audience’s favor. The author of this article will explore the value of the anchorman affinity research, the importance of affinity and how to cultivate the host’s affinity, highlighting the personal charisma of the host, and thus promote the quality of information dissemination, to ensure the program’s listening rate And impact.