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随着我国影视行业的蓬勃发展,目前已积累了大量的行业数据,大数据对影视行业的影响已经逐渐体现。市场中涌现出一大批具有发展前景的中小影视企业,但由于缺少合理有效的信用评价标准,中小影视企业融资困难,阻碍其发展壮大。针对中小影视企业融资难问题,本文结合对某影视企业的实操跟踪调研详细介绍了中小影视企业信用等级评价标准体系。本体系在考虑信用评级指标设定时,采用了定量分析与定性分析相结合的分析技术,大数据信息收集与实地调研相结合,对受评客体现金流充足性进行分析和预测。定量指标采用模糊隶属度评分法,定性指标采用专家评判打分法,根据层次分析法确定评价指标权重,对各指标得分进行加权得到最终得分,由此划分影视企业信用等级。
With the vigorous development of China’s film and television industry, has accumulated a large number of industry data, the impact of big data on the film and television industry has gradually been reflected. A large number of medium and small-sized film and television enterprises with development prospects have emerged in the market. However, due to the lack of a reasonable and effective credit evaluation standard, financing difficulties for small and medium-sized film and television enterprises have hindered their growth. For the small and medium-sized film and television business financing problems, this article combines the actual operation of a film and television tracking research described in detail the small and medium-sized film and television enterprise credit rating evaluation standard system. When considering the setting of credit rating index, this system uses the analytic technique combining quantitative analysis and qualitative analysis, the combination of big data information collection and field research, and analyzes and predicts the sufficiency of cash flows of clients. Quantitative indicators using fuzzy membership rating method, qualitative indicators using expert scoring method, according to analytic hierarchy process to determine the weight of the evaluation index, the indicators score the weight to be the final score, thus dividing the film and television enterprise credit rating.