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从凉山彝族视觉元素中的装饰图案、色彩、文字以及造型材料四个方面进行阐述,分析了彝族视觉元素的特征,探讨了如何将彝族视觉元素和现代设计进行有机的结合,从而创造出既具有彝族特色又能够被现代审美观点的人们所接受的民族的、独特的和现代感的包装设计。同时彝族视觉元素的包装不仅对彝族文化的保护与传播起到积极作用,也为现代包装设计提供另一条民族特色化道路。
This paper elaborates the decorative patterns, colors, texts and modeling materials of the visual elements of Liangshan Yi people, analyzes the characteristics of the visual elements of the Yi ethnic group, discusses how to combine the visual elements of the Yi ethnic group with the modern design organically, Yi ethnic characteristics and can be modern aesthetic point of view of people accepted the national, unique and modern packaging design. At the same time, the packaging of visual elements of Yi not only plays an active role in the protection and dissemination of Yi culture, but also provides another national distinctive path for modern packaging design.