改革开放以来,我国广告业取得了令人瞩目的成就。2010年,中国广告经营额达到2340.5亿元,广告经营单位24.3万户,广告从业人员148万人,中国已进入世界广告大国前四位,广告业进入黄金发展期。①2010年,中国网络广告市场规模达到321.2亿,②手机媒体广告正在迅速发展并受到广告商、服务商和VC③等的青睐,移动广告营 Since the reform and opening up, China’s advertising industry has made remarkable achievements. In 2010, the advertising business in China reached 234.05 billion yuan, with 243,000 advertising units and 1.48 million advertising employees. China has entered the top four major advertising countries in the world, and the advertising industry has entered a golden period of development. ① In 2010, the market size of online advertising in China reached 32.13 billion. ② Mobile media advertisements are rapidly developing and are favored by advertisers, service providers and VC ③. Mobile advertising