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2000年以后,我国的电子商务发展迅猛,据商务部公布的数据显示,2013年全国网络零售额为超过1.8万亿元,占全国社会消费品零售的7.8%,我国已成为全球最大的网络零售市场。在国家实施的无线城市、智慧城市、信息消费等政策项目的引导和推动下,我国逐步迈进以网络购物为典型代表的消费新时代。
Since 2000, the rapid development of e-commerce in our country has taken place. According to data released by the Ministry of Commerce, the national online retail sales in 2013 exceeded 1.8 trillion yuan, accounting for 7.8% of the national retail sales of consumer goods. China has become the largest online retail market in the world . Under the guidance and promotion of the nationally implemented wireless cities, smart cities, information consumption and other policy items, China has gradually stepped into a new era of consumption represented by online shopping.