从语言学角度看,饭店店名作为一种语言现象,以最直接的方式反映了当代饮食文化的特色和消费者的消费心理。本文对吉林市餐饮店店名进行研究,总结出其语言结构特点。 From a linguistic point of view, the restaurant name as a language phenomenon, in the most direct way reflects the characteristics of contemporary food culture and consumer psychology. In this paper, Jilin city restaurant name research, summed up its language structure and characteristics.