如果在上世纪六七十年代进行全球品牌价值排行,那么中国将有多个品牌上榜,其中就包括永久、飞鸽、回力、海鸥、百雀羚等耳熟能详的老品牌。因为在那个年代,中国有几亿人都在使用这些产品,其销售量足以创造世界纪录。但是,随着计划经济的终结、市场经济的活跃和国外品牌的大量进入,这些老品牌无一例外地在竞争中败下阵来,成为留在人们心中的一 If the global brand value ranking in the sixties and seventies of the last century, then China will have a number of brands on the list, including permanent, flying pigeons, back to power, seagull, Bai Quelun and other familiar old brands. Because in that era, hundreds of millions of people in China were using these products and their sales were enough to create a world record. However, with the end of the planned economy, the vigorous market economy and the large influx of foreign brands, these old brands, without exception, were defeated in the competition and became one of the hearts of the people