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天士力进军海外大健康市场十余年,以其优质的产品力在全球赢得了广大消费者的认可。2016年天士力被福布斯评为“全球最受尊敬公司”第93位!作为唯一一家进榜的中国医药健康企业,品牌美誉度及国际影响力得到了世界的认可!目前天士力的海外业务遍及40多个国家,拥有100万境外经销商。然而由于文化、地域、语言、法律等诸多因素影响,天士力品牌在传播过程中出现了形象展示不规范,宣传口径不一,推广渠道庞杂无序发展,内容质量
Tasly entered the large overseas health market more than ten years, with its high quality products in the world won the majority of consumer recognition. In 2016, Tasly was named as the “Most Admired Company in the World” by Forbes as the 93rd! As the only Chinese medical and health enterprise entering the list, the brand reputation and international influence have been recognized by the world! At present, Tasly’s overseas business covers More than 40 countries, with 1 million overseas distributors. However, due to many factors such as culture, geography, language and law, Tasly brand appeared in the communication process of image display is not standardized, different caliber, promotion of complex and disorderly development of channels, the quality of the content