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为了推动广播电视节目管理的标准化、规范化、科学化,本刊特辟专栏“节目评估体系研究”。本栏目中所发的文章,两篇侧重于从理论上阐述节目评估问题,两篇偏重于介绍实际工作中的经验、做法、体会。对节目怎样评估,评估的意义是什么,评估体系包括那些内容?下面4篇文章从不同侧面展开了一些初步探讨。 广播电视业实践的迅速发展,呼唤着理论的指导,而理论研究必须回答实践中提出的问题。建立一套适合我国国情的广播电视节目评估体系,就是实践的要求。因此,中国广播电视学会把这套理论体系的建立作为一项重大科研课题来研究,准备用4年时间完成。希望有志于此的专家、学者、实践工作者积极参与。
In order to promote the standardization, standardization and scientization of radio and television program management, we have published a special column entitled “Program Evaluation System Study”. The articles published in this section focus on two issues of theoretical assessment of program evaluation, focusing on the introduction of two practical experiences, practices and experiences. What is the significance of the assessment of the program, what is the assessment, and what is the assessment system? The following four articles have some preliminary discussions on different aspects. The rapid development of radio and television industry practice calls for theoretical guidance, and theoretical research must answer the questions raised in practice. Establishing a set of evaluation system for radio and television programs that suits our national conditions is a practical requirement. Therefore, China Radio and Television Society to study the establishment of this theoretical system as a major research project, ready to be completed in 4 years. We hope that interested experts, scholars and practitioners will actively participate.