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对系统聚类分析的几种常用方法进行了简要比较,并将组平均连接法与离差平方和法这2种算法应用到国内某知名C2C电子商务企业的客户价值聚类分析中,结果证明:对同一样本,离差平方和法的聚类效果更好.
Several common methods of system clustering analysis are briefly compared, and the two methods of group average connection method and dispersion square sum method are applied to the customer value clustering analysis of a well-known C2C e-commerce enterprise in China. The results show that : For the same sample, the sum of squared deviations method is better.