连接理论标志着文化研究在文化主义、结构主义、霸权理论之后一个新近的新葛兰西主义或后马克思主义的研究范式。从马克思主义的视野来看,连接是指不同生产模式的连接。之于文化研究,它意味着文化总是多声部的,文化策略将林林总总的意识形态因素连接成一张相互交错的意义大网,故审视文化与政治之间每每被掩饰起来的连接关系,势在必行。由此来看广告与连接、艺术与连接的模态分析,可以显示离开政治或历史的连接,任何高高在上,对大众文化不屑一顾,或者居高临下稍作浏览就草草下结论,都将是隔靴搔痒的精英主义作风。而艺术同语言、宗教和习俗的连接,从来就没有间断过。 Connection theory marks a new paradigm of Neo-Graciism or post-Marxism in cultural studies after the theories of culture, structuralism and hegemony. From a Marxist perspective, connection refers to the connection of different modes of production. In cultural studies, it means that culture is always polyphonic. Cultural strategies connect the numerous ideological factors in a vast network of intertwined meaning. Therefore, it examines the connection between culture and politics, often concealed It is imperative. From this point of view ads and connections, the modal analysis of art and connectivity, can show the connection to leave the political or historical, any height, disdain for the mass culture, or commanding a little browsing on the grass to conclude, will be a hesitant Elitist style. The connection between art and language, religion and custom has never stopped.