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针对张家界导游构成体系颇为失衡,导游服务质量参差不齐,本文阐述了近年来张家界的导游服务现状,并从各个方面对这一现状进行了分析。基于此,本文对旅游行政管理部门和旅行社提出了相应的对策用以改善张家界导游服务现状。
The composition of tour guides in Zhangjiajie is quite unbalanced, and the quality of tour guides is uneven. This article describes the current situation of tour guides in Zhangjiajie in recent years and analyzes the current situation from all aspects. Based on this, this paper puts forward corresponding countermeasures to the tourism administrative departments and travel agencies to improve the current situation of tour guides in Zhangjiajie.