近年来,深圳特区报大众化的努力取得了较大的成功,这很大程度上得益于该报1995年3月创办的《鹏城今版》。 党报大众化,是指党报应讲求宣传艺术,贴近群众,讲求可读性。有的同志可能认为大众化是一个不存在的问题,一者党报本来就代表人民的根本利益,再者报纸本身就是大众媒介,就是大众化的文化。但是,如果我们从实际出发仔细观察与思考就会发现,一些地方党报并不怎么受人民大众诚心诚意的欢迎,一个几千万人口的大省,省委机关报发行量仅有十几万份,且多为公费订阅,并含有行政指令的因素。近年各种读者调查也表明,党报读者超过半数具有大专以上文化水平,国家公务人员、企事业单位 In recent years, the endeavor of popularizing the Shenzhen Special Zone Daily has achieved great success, largely due to the “Pengcheng Today Edition” founded by the newspaper in March 1995. The popularization of party newspapers means that party newspapers should emphasize the publicity of the arts, be close to the masses and be read-oriented. Some comrades may think that popularization is a non-existent problem. One party’s newspaper already represents the fundamental interests of the people and the newspaper itself is a mass media. This is a popular culture. However, if we carefully observe and think from the reality, we will find that party newspapers in some places are not greatly welcomed by the people sincerely. A province with a population of tens of millions and a provincial party committee has a circulation of only about 100,000 copies , And mostly for public subscription, and contains the administrative instructions of the factors. In recent years, various readers’ surveys have also shown that more than half of the party newspaper readers have a college education level or above, and state public officials, enterprises and institutions