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手机媒体、网络媒体等新媒体形式的出现,使传统媒体的生存和发展受到严重威胁。传统媒体是指传统媒介传播领域的电视媒体、广播媒体以及报纸刊物媒体等,三网融合则是指将电信网络、移动互联网络以及数字电视网络实现技术应用以及业务范围的融合,为传统媒体的发展带来新的发展机遇和挑战。三网融合能够为社会公众带来更为多元和个性化的应用体验。
The advent of new forms of media such as mobile media and online media has seriously threatened the survival and development of traditional media. Traditional media refers to the television media, broadcast media and newspaper publication media in the field of traditional media. The triple play refers to the integration of the technical application and business scope of the telecommunication network, mobile Internet and digital television network, Development brings new development opportunities and challenges. Triple play can bring more diversified and personalized application experience for the public.