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全国市场男皮鞋品牌监测情况2003年11月份皮鞋销量比去年同期增长11.4%。本月前十位品牌市场综合占有率总和为46.1%,较上月又降0.4个百分点。入围前九的品牌和上月前九强完全相同。森达以12.24%的市场综合占有率一马当先。红蜻蜓重整旗鼓,从上月第五跃至第二。富贵鸟保持上月战绩,再现第三强。花花公子排名出现回落,本月退后两位,名列第四。金利来波动幅度较小,位居第五。鳄鱼恤、奥康、万里和鳄鱼四位品牌依旧保留在后五强中,排名格局丝毫不变。鳄鱼恤和奥康业绩相当,依次排名第六和第七位,市场综合占有率同为3%左右。万里和鳄鱼均未离开后三之列,出现在第八和第九位。
National menswear brand monitoring situation In November 2003, sales of leather shoes increased by 11.4% over the same period of last year. The combined market share of the top ten brands before this month was 46.1%, down 0.4% from the previous month. The first nine short-listed brand and the previous nine strong exactly the same. Senda to 12.24% of the market share of the lead. Red dragonfly regroup, jumped from fifth last month to second. The rich bird last month’s record, reproduction third. Playboy ranked down, back two this month, ranked fourth. Goldlion fluctuated less, ranking fifth. Crocodile shirt, O’Connell, Miles and crocodile four brands still remain in the last five, the rankings unchanged. Crocodile shirt and Aokang performance quite, ranked sixth and seventh, the market share of about 3%. Miles and crocodiles have not left the last three columns, appeared in the eighth and ninth place.