进入2012,广大城市广电媒体发展面临新挑战,自2009年以来,城市台似乎一直处于艰难的经营当中,全国为数众多的城市电视媒体中,年广告收入过亿元的屈指可数,即便过亿元的媒体,也有一部分仍停留在粗放式的经营阶段,没有形成有影响力的经营格局。广大城市广电媒体一直有一种在漩涡中奋力的感觉,一直在思考突破发展困境的方向问题,笔者从三个方面进行一些分析。 Into 2012, the broad city media broadcasting development is facing new challenges, since 2009, the city seems to have been in Taiwan among the difficult business among the large number of urban television media, the annual advertising revenue of hundreds of millions of dollars in hand, even if the billions Yuan media, but also part of the media still remain in the extensive management phase, there is no formation of influential business patterns. Media broadcasters in most cities have always had the feeling of struggling in a whirlpool. They have been thinking about the direction of breaking through the development dilemma. The author analyzes some of them from three aspects.