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近年来,所谓“抗肿瘤药”的虚假广告以各种形式冲击着人们的耳、眼、心。在商家精心的编纂下,一个个活灵活现的“病例”展现在公众面前,给人以美好的期望,但事实令人扼腕。虚假药品广告可误导患者及家属,给其造成经济损失,耽误疾病治疗。药品广告真伪辨:一查便知药品广告,是指凡利用各种媒介或者形式发布的含有药品名称、药品适应症(功能主治)或者与药品有关的其他内容的广告。
In recent years, the so-called “antineoplastic drugs” false ads in various forms impact on people’s ears, eyes and hearts. In business carefully compiled, one by one vivid “cases ” in front of the public, giving good expectations, but the fact is staggering. False drug ads can mislead patients and their families, causing economic losses and delay treatment of diseases. The authenticity of drug advertisements: A check that medicine ads, refers to the use of various media or forms containing the name of the drug, drug indications (Indications of Function) or other content related to the drug ads.