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当刘翔在伦敦奥运会倒下的一刹那,国人惊呼,这与4年前的退赛相比,震撼力一点都不小。面对纷至沓来的各种质疑和压力,刘翔选择了部分性沉默。在刘翔的辉煌的运动生涯中,他创造了无数个让别人难以企及的第一。而在个人商业价值的打造中,他也当仁不让地成为了翘楚。根据有关部门的测算,他的商业价值在最辉煌的个人岁月,曾经达到4.61亿。而他也曾经历每年代言费只有200万的谷底。在参加伦敦奥运会之前,他代言了17个赞助商的品牌。
When Liu Xiang in the London Olympics fell the moment, people exclaimed, which compared with the retirement 4 years ago, the shocking is not small. In the face of all kinds of questions and pressure after another, Liu Xiang chose some silence. In Liu Xiang’s brilliant career, he created countless other people difficult to match the first. In the creation of personal business value, he also doing my part to become a leader. According to the estimates of relevant departments, his commercial value in the most brilliant personal years, has reached 461 million. He has also experienced only 2 million end-of-year endorsements. Before attending the London Olympics, he endorsed 17 sponsor brands.