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我们在强调和关注舆论导向时,往往本能地从政治的层面上来考虑。但舆论至少还有另一种功能,那就是舆论的伦理导向功能。笔者试图从伦理的层面就舆论导向问题作一个探讨。一、舆论宣传的伦理思考舆论的伦理导向功能主要是体现在舆论的宣传和舆论的监督过程中。众所周知,“正当、公正、诚实”是舆论的伦理导向功能所要体现的基础性要件。从舆论宣传的伦理功能层面上考虑,舆论宣传的最高追求是弘扬真善美。
When we emphasize and pay attention to public opinion orientation, we tend to think instinctively at the political level. But at least there is another function of public opinion, that is, the ethical orientation of public opinion. The author attempts to discuss the issue of public opinion from the ethical level. First, the ethical thinking of public opinion Public opinion ethics-oriented function is mainly reflected in the media publicity and public opinion supervision process. It is well-known that “just, fair and honest ” is the basic requirement for the ethical oriented function of public opinion. Considering the ethical function of media publicity, the highest pursuit of media publicity is to carry forward the truth, goodness and beauty.