1广告是风,公关是太阳。在《公关第一,广告第二》一书中,作者借用了寓言来阐述广告和公关谁更强。这个阐述很有代表性。在伊索寓言里,风和太阳曾经争吵过谁更强。他们看到一个旅行者走在路上,于是决定用让这个人脱下大衣的办法解决这个问题。风先来,可是风吹得越猛烈,这个旅行者把大衣裹得越紧。然后太 1 advertisement is the wind, the PR is the sun. In “Public Relations First, Advertising Second” one book, the author borrowed a parable to advertise and public relations who is stronger. This statement is very representative. In the Aesop’s Fables, the wind and the sun have quarreled who is stronger. They saw a traveler walking down the road and decided to solve the problem by taking the man off his coat. Wind first, but the more violent the wind, the traveler wrapped the coat tighter. Then too