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博物馆具备丰富的历史文化资源,但在文创产品的开发与设计方面却显不足,表现在种类少、价格高、设计理念落后和功能性不强等方面,不能突显地域文化特色。因此博物馆必须注重对文创产品的开发工作,通过加强创新设计拉近与受众的距离,切实增强受众对博物馆的文化认同感,并为博物馆文化价值与影响力的输出创造良好的条件。本文将简述博物馆文创产品的开发与创新设计问题,并提出了具体可行的策略。
The museum possesses abundant historical and cultural resources, but its development and design of cultural and creative products are inadequate. The museums are characterized by few types, high prices, backward design concepts and poor functionality, which can not highlight the regional cultural features. Therefore, the museum must pay attention to the development of cultural and creative products, to narrow the distance with the audience by strengthening innovative design, enhance the audience’s cultural identity with the museum, and create favorable conditions for the output of the museum’s cultural values and influence. This article will outline the development of museums and cultural products and innovative design issues, and put forward specific and feasible strategies.