模因学是基于达尔文进化论的观点诠释文化进化规律的新理论,它揭示语言发展的规律。模因学为品牌授名的研究提供了理论新视角,模因学可应用于品牌授名。品牌名就是模因,遵循模因传播规律,恰当运用依附、顺应、情感等模因策略,将有助于打造品牌名强势模因,加快品牌名的复制与传播,扩大品牌名的知名度。 Memetics is a new theory that explains the law of cultural evolution based on the Darwinian theory of evolution. It reveals the law of the development of language. Memeticity provides a new theoretical perspective for the study of brand names, and memetic causes can be applied to brand names. Brand name is memetic, follow the law of memes propagation, proper use of dependency, compliance, emotion and other memetic strategies, will help build a strong brand name, to speed up the reproduction and dissemination of brand names, expand the brand name visibility.