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公共关系,也可以叫公众关系,是组织机构与公众环境之间的沟通与传播关系。它主要通过信息传播、关系协调、形象管理三大功能,以促进组织的自身发展,促进组织与经济社会的协调发展。公共关系现象是与有组织的人类社会相伴出现的。我国春秋时候孔子周游列国,传播思想和主张,某种意义上说就是一种公关活动。然而,真正作为公共关系这门学科的研究发展,起源于美国,它几乎与美国的历史一样长。“公共关系”一词最早出现于1807
Public relations, also known as public relations, is the relationship between the organization and the public environment communication and dissemination. It mainly through the three major functions of information dissemination, relationship coordination and image management, in order to promote the development of the organization itself and promote the coordinated development of the organization and economy and society. The phenomenon of public relations comes with the organized human society. During the Spring and Autumn of China, Confucius traveled to countries and spread ideas and ideas. In a sense, it is a PR activity. However, the real research and development as a public relations discipline originated in the United States, which is almost as long as the history of the United States. The term “public relations” first appeared in 1807