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2006年,我国报刊发行面临经营成本压缩、监管加紧和网络等新媒体冲击等压力,发行营销难度不断加大。但在激烈竞争环境下,报刊发行通过观念创新、制度创新、形式创新和细节创新,改进报纸发行运作模式,激活了报业市场。一、招标投标制,满洲里报社剥离发行业务出新招 2006年8月内蒙古满洲里报社宣布将其所属一报三刊(《满洲里报》《生活周刊》《口岸版》《摄影刊》)报刊发行业务面向社会公开招标承包,中标者依承包合同完成计划发行量后,报社给予奖励。对发行业务进行社会化的承包和剥离后,报社将有限的资源集中于办报上,可以更好地适应市场竞争的需要。目前招标
In 2006, China’s newspapers and periodicals were faced with the pressure of operating cost squeeze, regulatory intensification and network impact of new media, and the difficulty in issuing marketing continued to increase. However, in a fiercely competitive environment, newspapers and periodicals have promoted newspaper circulation and activated the newspaper market through concept innovation, system innovation, formal innovation and detail innovation. I. Tender and Bidding System, Manchuria Newspaper Company Spin off Its Distribution Business to Make Its Own New Measures August 2006 Inner Mongolia Manchuria Newspaper Co., Ltd. announced that it will issue newspapers and magazines of its one newspaper and three newspapers (“Manzhouli”, “Life Weekly,” “Port Edition” and “Photography Magazine” For the public tender contract, the successful bidder contract contract completion of the planned circulation, the newspaper rewards. After the socialized contractual issuance and divestiture of the issuance business, the newspaper’s limited resources are concentrated on the newspaper, which can better meet the needs of market competition. The current tender