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转眼间改革开放以来就过去了半个世纪,在21世纪的今天,信息技术的普及让网络技术已经普及到我们生活中的方方面面,同时,电视台的发展也同样全面进入了互联网时代,为了应对时代潮流下的变迁和环境,充分利用互联网思维对电视台的帮助和发展机遇,让电视台的发展能够与时俱进,跟得上时代挑战,与新媒体进行完美的融合,电视台与微信公共平台进行了有效的合作发展。本文以西藏电视台为例,基于以上原因,本文以互联网背景下传统媒体与微信公共平台的融合发展为话题,对两者的合作融合发展做出一些阐述和谈论,提出几点思考和探索意见。
Since the reform and opening up, it has passed half a century since the reform and opening up. In the 21st century, the popularization of information technology has made network technologies popularize in all aspects of our lives. At the same time, the development of television stations has also entered the Internet age in an all-round way. The trend of change and the environment, make full use of the Internet to help television thinking and development opportunities, so that the development of television can keep pace with the times, keep up with the challenges of the times, and the perfect integration of new media, television and WeChat public platform Effective cooperation and development. Based on the above reasons, this article focuses on the integration and development of the traditional media and the WeChat public platform under the background of the Internet, and elaborates and discusses the cooperation and integration of the two. It puts forward some thinking and exploration opinions.