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作为汽车街项目的主要推动者,他认为,经销商自建电商平台,或将是未来最为可行的汽车电商路径11月6日,厦门,中国汽车流通协会年会。在今年,关于电商的话题成为了一大焦点。而就在3个月前,在协会的支持下,被称为“经销商自己的电商平台”的汽车街诞生。从导流、寻找交易线索,到以电商为噱头作为营销方式,再到如今试图打通线上线下的服务体系,汽车电商始终在摸索一条路径。而关于汽车电商、经销商、厂商三方的博弈与利益分配,也是一个老生常谈的话题。
As the main promoter of Auto Street project, he believes that dealers own e-commerce platform, or will be the most viable car e-commerce future path November 6, Xiamen, China Automobile Dealers Association annual meeting. This year, the topic of e-commerce has become a major focus. Just three months ago, with the support of the association, Auto Street, known as the “dealer’s own e-commerce platform,” was born. From the diversion, looking for trading leads, to the gimmicks as an e-commerce as a marketing approach, and now trying to get through the online and offline service system, car e-commerce is always exploring a path. The car on the business, distributors, manufacturers of the game and the distribution of benefits, but also a commonplace topic.