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2005年12年17-18日,2005中国营销年会暨“中国企业年度营销创新奖”颁奖典礼在中国北京国宾酒店如期召开,芙蓉王荣膺“中国企业营销创新奖”,系年度唯一获奖烟草品牌。组委会在颁奖词中如是评价芙蓉王：“成就顾客价值,成就‘芙蓉王’品牌。品牌营销的最高境界是文化营销,是通过影响人们的思想意识来影响人们的消费行为。但如何把文化的‘虚’同企业品牌建设的‘实’有效结合是众多企业以文化提升品牌的瓶颈。芙蓉王以崇尚‘成功’为价值主线来描绘‘芙蓉王’品牌,并
2005 China Marketing Annual Conference 2005 and “Annual Marketing Innovation Award for Chinese Enterprises” Ceremony was held as scheduled at the Guobin Hotel in Beijing, China. Furong Wang was honored with “China Enterprise Marketing Innovation Award”, the only award-winning tobacco brand of the year . The organizing committee appraises Furong Wang in the award words: “Achieving customer value and achieving the brand name of” Lotus King. "The highest level of brand marketing is cultural marketing, which affects people’s consumption behavior through influencing people’s ideology. However, The combination of ’virtual’ culture and ’real’ corporate brand building is the bottleneck for many enterprises to promote their brands through culture, and Furong Wang depicts the brand ’Hibiscus’ by advocating success as the main line of value