论文部分内容阅读
从2003年遭遇的“非典”,2004年开始的航空机票价格大战到2005年国际航空燃油价格的不断上涨,国内航空市场形势严峻。东航山东分公司直面日益激烈的市场竞争和油价上涨带来的成本上升,立足山东市场,确保航空安全,依托东航上海航空枢纽港,积极开拓航空客货市场,强化品牌个性服务,在企业内部开展增收节支活动,努力打造一流的航空运输企业, 为可持续发展提供了可靠的保障。
From the “SARS” encountered in 2003, the fare of air ticket prices started in 2004 to the continuous increase of international aviation fuel prices in 2005, the domestic aviation market is facing a serious situation. Eastern Shandong Branch faces the increasingly fierce market competition and rising costs caused by oil prices, based on the Shandong market, to ensure aviation safety, relying on the Shanghai Airlines hub port of China Eastern Airlines, and actively explore the air passenger and cargo market, strengthen brand personality services, carried out within the enterprise Increase revenue and reduce expenditure activities, and strive to create first-class air transport enterprises, providing a reliable guarantee for sustainable development.