学校德育特色品牌营造,是打造优质高效德育品质的过程,也是提高德育实效、促进学校德育和工作内涵发展的过程,学校德育特色品牌,是具有独特性、创新性、科学性和广泛影响力的学校德育模式和德育文化。本文以武进开放大学为例,探讨和分析基于学校校训“修身立业”背景的德育内涵,以促进德育模式构建,形成德育特色品牌。 The construction of distinctive brand of moral education in school is the process of building a quality moral education with high quality and efficiency. It is also a process of improving the effectiveness of moral education, promoting the moral education in schools and the connotation development of the work. The characteristic brand of moral education in schools is unique, innovative, scientific and widely influential School Moral Education Model and Moral Education Culture. This paper takes Wujin Open University as an example to discuss and analyze the connotation of moral education based on the school motto “self-cultivation” to promote the construction of moral education mode and form the characteristic moral education brand.