论文部分内容阅读
随着数字技术、网络技术和移动技术的发展,传媒业的介质壁垒正被逐步击碎。媒介融合背景下,传媒产品的生产、传播与接收都不再局限于一条固定的产业价值链上,同一业务活动可以由数个原来从属于不同产业的组织来完成。产业内与产业间分工将重新划定,垂直一体化的产业价值链纵向解体,横向整合,跨越传统产业边界,跨越不同媒介形
With the development of digital technology, network technology and mobile technology, media barriers in the media industry are being gradually broken down. In the context of media convergence, the production, dissemination and reception of media products are no longer confined to a fixed value chain. The same business activity can be accomplished by several organizations that originally belonged to different industries. The division of labor within the industry and industry will be redrawn. The vertically integrated industrial value chain will be vertically disintegrated, horizontally integrated, across traditional industrial boundaries and across different media types