企业社会责任(CSR)这个概念在经过跨国企业传入中国之后,迅速成为企业界和媒体的热门话题。与此同时,各种 CSR 评比与排名也层出不穷,榜上有名的企业往往能够获得很高的媒体曝光率,从而获得正面的社会评价。在这种情况之下,企业比较容易看到的是 CSR 建设在提升 The concept of Corporate Social Responsibility (CSR) has quickly become a hot topic in business and the media after its introduction into China by multinational corporations. In the meantime, various CSR ratings and rankings are also emerging, and well-known companies are often able to gain high exposure to the media in order to gain a positive social assessment. Under such circumstances, it is easier for enterprises to see that CSR is improving