资本营运是以实现资本保值增值为目的,以价值形态经营为特征,通过生产要素的流动与重组和资本结构的优化配置,对企业全部资产或资本进行综合运营的一种经营活动。近几年,随着出版产业化发展,特别是中国加入WTO后国际资本对中国出版业渗透的影响和推动,资本营运这个原本与中国出版业风马牛不相及的词汇,逐渐为出版经营者接受,一些出版理论工作者也纷纷撰文,力陈出版业实行资本营运的种种好处,有的甚至提出“资本营运”是未来出版业发展的唯一选择。有关资料表明,中国 Capital operation is a kind of management activity that carries out the comprehensive operation of all the assets or capital of an enterprise through the flow and reorganization of production factors and the optimal allocation of capital structure for the purpose of realizing the value preservation and appreciation of capital. In recent years, with the development of the industrialization of publishing, especially the influence and promotion of international capital infiltration into the Chinese publishing industry after China’s accession to the WTO, the capital operation, a term that is irrelevant to the publishing industry in China, Accepted, some publishing theorists have also written articles that stress the benefits of capital operation in the publishing industry. Some even suggest that “capital operation” is the only option for the future development of the publishing industry. Relevant information shows that China