近年来,各种选秀节目如“我型我秀”、“快乐男声”等,包装出一大批腼腆羞涩、性格温柔的男性形象来吸引眼球,再加上港台、韩日的“花美男”风潮来袭,使得性别边界越来越模糊,男性气质被柔化的现象日益成为社会的焦点问题。本文将以性别研究的相关理论来浅析男性气质被柔化的成因及其影响。 In recent years, a variety of talent shows such as “My Style, My Show,” “Happy Boys,” and so on, have packaged a large number of shy, gentle-looking male characters to catch the eye. In addition, Hong Kong, Taiwan, “Flower beauty ” wave struck, making the gender boundaries more and more fuzzy, men’s temperament has been softened phenomenon has increasingly become the focus of society. This article will be based on gender-related theory to analyze the causes of male temperament softening and its impact.