社会经济在不断发展,信息时代也早已到来,企业形象视觉识别体系因为数字化的设计因素不断丰富起来,这种新的媒介有着它的独特性并因此发展出的数字化艺术在技术上进行了改革,这种改革产生了从思维到实际操作,从实际操作到创新的连锁反应。 With the continuous development of the social economy and the information age, the visual identity system of the corporate image has been enriched continuously due to the digital design factors. The new media has its uniqueness and the digital art thus developed has been technically reformed. This kind of reform has produced a chain reaction from thinking to actual operation and from actual operation to innovation.