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车企营销,向来热闹非凡。盘点2014年,微信崛起为车企开辟了移动端营销新通道,体验式营销、娱乐营销愈发风靡,而汽车电商也走进了一个全新阶段,随着目标用户年纪化、网络化,而车企也运用更多新颖的、年轻化的营销“玩儿法”拉近了品牌与用户之间的距离,也为品牌注入了更多情感价值与人文关怀。2014年对微车行业而言无疑是丰收的一年,1-11月微车行业累计批
Vehicle sales, has always been crowded. Inventory In 2014, the rise of WeChat opened up a new channel of mobile marketing for car prices. Experiential marketing and entertainment marketing became more and more popular. Auto e-commerce also entered a new stage. As the target users become older and networked, Car prices also use more innovative, younger marketing “playing law ” to narrow the distance between the brand and the user, but also for the brand into more emotional value and humanistic care. The year of 2014 for the micro-car industry is undoubtedly a good harvest, January-November micro-car industry accumulated batch