尽管有很多企业已经将产品卖到了国际市场,但大都是处在价值链上赚钱最少的那个环节。这里我试图站在操作层面来看这个问题。对于广大营销经理人来说,我们是一个企业国际化的先锋,只有营销经理们理解了国际化的含义,企业才真正有希望成为国际化的企业。 Although many businesses have already sold their products to the international market, they are mostly at the point where they make the least money in the value chain. Here I am trying to look at the problem at the operational level. For the majority of marketing managers, we are a pioneer in the internationalization of enterprises, only marketing managers understand the meaning of internationalization, companies really have the hope of becoming an international enterprise.