农民创业是改善其弱势地位的重要手段,而创业的必备条件之一就是对相关信息的充分占有和利用。调查发现,受信息需求弱、需求层次低、不全面、信息获取渠道单一、传统、有效性差等因素的影响,农民对与其息息相关的信息基本不了解,其信息获取处于低水平状态。建议实施发动农民创业信息需求引擎、引导其创业的发展策略,在其创业信息需求与信息获取之间形成良性循环新格局,使其信息获取在其创业过程中得到改善和提升。 Farmer entrepreneurship is an important means to improve its disadvantaged position, and one of the prerequisites for starting a business is to fully occupy and utilize relevant information. The survey found that due to the weak demand for information, the low level of demand, the incompleteness of information acquisition channels, the poor traditional and low efficiency, peasants did not understand basic information and the information access was in a low level. It is suggested to implement the development strategy of launching peasant entrepreneurship information needs engine and guiding its entrepreneurship so as to form a benign circulation new pattern between its entrepreneurial information needs and access to information so as to improve and enhance its access to information during its pioneering process.