进入新世纪,湖南日报社已拥有7家报纸,还有发行公司、实亚总公司、新闻大厦等实体,虽然“报业集团”尚未正式成立,但正形成气候,集团就像躁动于母体中的婴儿,很快就将呱呱坠地。本文试就报业集团如何发挥整体优势作一浅探。一、树立“整体”观念是发挥集团优势的前提湖南日报社有具权威性和影响力的省委机关报—《湖南日报》还有《三湘都市报》、《文萃》周报、《家庭导报》、《大众卫生报》、《现代消费报》和《科技导报》等子报。在舆论宣传上可形成旋律和谐优美,内容丰富多彩的氛围。报业的经济效益也可借助规模、实力 In the new century, Hunan Daily already has seven newspapers, as well as distribution companies, real sub-corporations and news marts. Although the newspaper group has not yet been formally established, it is forming a climate where the group is agitated at The baby in the mother body will soon be born. This paper tries to make a probe into how the newspaper group can give play to its overall advantages. First, to establish a “whole” concept is to play a prerequisite for the advantages of the Group Hunan Daily has an authoritative and influential provincial organ - “Hunan Daily” as well as “Sanxiang Metropolis Daily,” “weekly”, “ ”Family Herald“, ”Public Health Daily“, ”Modern Consumer News“ and ”Technology Herald" and other sub-newspaper. Publicity can be formed on the publicity melody harmonious and beautiful, rich and colorful atmosphere. The economic benefits of the newspaper industry can also rely on the scale and strength