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一、我国电子商务的发展现状广义的电子商务是指利用数据信息进行的商业活动,而数据信息是指由电子的,光学的或其他的类似方式所产生,传输并存储的信息。狭义的电子商务是指基于互联网这个交易平台实现交易电子化的行为。纵观电子商务发展模式,有O2O,C2C.B2B,B2C四种运营模式,O2O又分为四种运营模式,第一种online to offline是线上交易到线下消费体验。第二种offline to online是线下营销到线
First, the status quo of the development of China’s e-commerce Broad e-commerce refers to the use of data information for commercial activities, and data information refers to the electronic, optical or other similar methods generated, transmitted and stored information. Narrow e-commerce refers to the trading platform based on the Internet trading electronic behavior. Throughout the e-commerce development model, O2O, C2C.B2B, B2C four operating modes, O2O is divided into four operating modes, the first online to offline is online trading offline consumer experience. The second offline to online is offline marketing to the line