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“升学、招工、体检不愿做手术的首选”、“戴一晚,第二天就可以脱掉眼镜;睡梦中摘掉眼镜”……这些夸张广告推荐的是一款与隐形眼镜外表类似的镜片——角膜塑形镜。它正风靡于青少年和备考大军中。几乎每家医疗机构都承认,在学生寒暑假和那些艺考、入伍或公务员考试的时间,是他们角膜塑形镜业务的“小高峰”。火爆市场的背后是角膜塑形镜每副5000~10000元不等的高价,而使用时间只有两年或更短。据业内人士估计,从2012年开始,角膜塑形镜市场每年新增用户约15万~20万,还在以30%~50%的年增长率上升。
“Going to school, recruitment, medical reluctance to surgery preferred ”, “wear a night, the next day you can take off the glasses; sleep off the glasses ” ... ... these exaggerated ads is recommended with a invisible Glasses look similar lenses - orthokeratology lens. It is all the rage in adolescents and pro forma. Almost every medical institution admits that during the winter and summer vacations and those exams, enrolling or civil servant exams, the “Little Peak” of their orthokeratology business is recognized. Behind the popular market is the orthokeratology lens each 5000 ~ 10000 yuan high, but the use of time is only two years or shorter. According to industry estimates, from 2012 onwards, the orthokeratology mirror market every year about 150,000 to 200,000 users, but also to 30% to 50% annual growth rate.