随着我国市场经济的快速迅猛发展,人们生活水平和生活节奏的快速提高,物流在人们的生活中显得更加重要。企业在日益激烈的竞争中要想取得更加明显的优势,必须使用市场营销策略,然而物流管理能够更好的优化企业的营销策略,使企业能够持续快速健康发展。从企业营销的角度分析物流管理对企业的影响作用能够提高企业的竞争能力。 With the rapid and rapid development of China’s market economy, people’s living standards and the rapid pace of life, logistics in people’s lives is even more important. In order to achieve more obvious advantages in the increasingly fierce competition, the enterprise must use the marketing strategy. However, the logistics management can better optimize the marketing strategy of the enterprise so that the enterprise can develop rapidly, rapidly and healthily. Analyzing the effect of logistics management on enterprises from the perspective of enterprise marketing can improve the competitiveness of enterprises.