图形设计的特点是通过图形语言向观者传递某种思想或观点,需要依据各种创意思维方法设计出耐人寻味的图形,以此来吸引观者的目光。在如今的读图时代,图形设计的表现手法日益多样。本文以个体研究方法为依据,通过观察、搜集具有某种特质的图形,分析其共性与规律,以小见大,归纳总结这种图形的设计方法,并引用相关的理论依据进行解释说明,进而用于指导图形设计实践。在图形设计中,隐喻是一种较为常用的语义传递方法,最早被意大利的维柯在其著作《新科学》中确立,与换喻、提喻和反讽并称为 The characteristic of graphic design is to transmit some ideas or opinions to the viewer through the graphic language, and it is necessary to design intriguing graphics based on various creative thinking methods in order to attract the viewer’s attention. In today’s era of graphic design, graphic design is increasingly diverse. Based on the individual research method, this paper collects the graphs with certain traits through observation, analyzes its commonness and regularity, and summarizes the design method of this kind of graph by the method of small see the big one, and explains and references the relevant theoretical basis, Used to guide the practice of graphic design. Metaphor is a commonly used method of semantic transmission in graphic design. It was first established by Vico in Italy in his book New Science, and is also called as metaphor, metaphor and irony