随着我国社会经济水平的不断提高以及各产业的快速发展,广大客户对电能产品的需求越来越多,如何提高供电公司提供的电能产品的安全性、可靠性以及服务质量受到了广大用户的高度关注。因此,在供电公司硬件营销系统不断完善的基础上,应加强在营销软件系统方面的建设与管理,进而提高自身在电力市场中的竞争水平。 With the continuous improvement of China’s social and economic level and the rapid development of various industries, the demand for electrical energy products by the majority of customers is increasing. How to improve the safety, reliability and service quality of electrical energy products supplied by power supply companies has been well received by users highly anticipated. Therefore, on the basis of continuous improvement of the hardware marketing system of the power supply company, the construction and management of the marketing software system should be strengthened so as to improve the competition level in the power market.