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2011年8月,海尔推出全球首款3D云电视,正式拉开电视行业云战略的帷幕。四个月之后,海尔电视再次挥戟,将扩张的触角伸向娱乐产业,与海媚、捷报结成战略合作联盟,将海尔3D电视的技术成果转化为娱乐产业的消费体验,从而推动娱乐产业优化升级。那么,在3D电影、3D游戏逐渐成行业主流的发展趋势下,与电视息息相关的中国娱乐产业面临怎样的发展契机?在个性消费、体验式消费愈
In August 2011, Haier launched the world’s first 3D cloud television, formally opened the curtain of the television industry cloud strategy. Four months later, Haier TV halted again, extending its tentacles to the entertainment industry, forming a strategic alliance with Haimei and Jigao, transforming the technological achievements of Haier 3D TV into a consumption experience for the entertainment industry, thus promoting the entertainment industry Optimize and upgrade So, in the 3D movie, 3D games gradually become the industry’s mainstream trend of development, and television are closely related to the Chinese entertainment industry, what kind of development opportunities? In the individual consumption, experiential consumption more