所谓至诚服务文化是一种扎根于基层员工价值观中的“客户满意”理念,是农发行从上到下全体员工都认同的“始于客户需求,终于客户满意”的信贷文化。当前研究如何把客户满意度测评应用于至诚服务文化建设之中,量化评价农发行至诚服务效果,进而提升客户服务水平,成为 The so-called sincere service culture is rooted in the values ​​of the grassroots staff “Customer Satisfaction ” concept, is all the staff from top to bottom all the IDB “Credit from the customer needs, and finally customer satisfaction ” credit culture. How to apply the customer satisfaction evaluation to the sincere service culture construction, how to quantify and evaluate the sincere service effect of the Agricultural Development Bank to enhance the customer service level,