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纸炸弹是指在现代战争中所散发的传单,发放的目的是用来瓦解对方军队士气的,这种纸质传单也因此具有了炸弹般的威力。现代的广告传单在发放过程中的随意性,也如纸炸弹般袭扰着现代人。传单广告在现代商业广告中因其具有成本低,覆盖面广,派发简单,针对性比电视广告更强等特点而具有很强的生命力。但,传单广告也因其廉价性在出版发行过程中存在一定的问题,这些问题均与视觉文化有关。传单广告的可视性与可读性以及观者视觉修养的高低等视觉文化的议题也正式成为传单广告存续与发展的关键。
Paper bombs are leaflets distributed in modern warfare and are distributed to the purpose of breaking down the morale of the other’s militaries. As a result, such paper leaflets are bomb-like. Modern advertising leaflets in the release process of randomness, but also as a paper bomb harassment of modern people. Flyer advertising in modern commercial because of its low cost, wide coverage, distribution is simple, targeted more than TV ads and other characteristics and has a strong vitality. However, because of its cheapness, leaflets advertisements also have certain problems in the process of publication and distribution, all of which are related to visual culture. The visual culture issues such as the visibility and readability of flyer advertisements and the level of viewer’s visual accomplishment have also become the key to the survival and development of leaflet advertisements.